Why Pakistan?

Pakistan offers stunning landscapes, rich traditions, and vibrant culture—an unforgettable adventure at every turn.

  • Unmatched Natural Beauty

  • Rich Cultural Heritage

  • Warm and Hospitable People

  • Adventure For Every Traveler

  • Cuisine That Tells a Story

Pakistan’s far north holds some of the world’s highest peaks and has a proud cultural identity, but until now international visitors have been thin on the ground. A new hiking tour explores a spectacular corner of an often misunderstood country.

Back in the 1970s, Pakistan was an adventure travel hot spot, its sublime mountain scenery a key stop on the “Hippie Trail” overland route from Europe to South Asia.The Gilgit-Baltistan region in the Karokoram Mountains isn’t the easiest place to get to but it has more tantalizing peaks than a lemon meringue pie.

Eva zu Beck

I may not be Pakistani, but I have come to care deeply about Pakistan and its burgeoning tourism industry. I strongly believe that the country has infinite tourism potential, and I can’t wait to see Pakistanis from all regions benefit from this. And, of course, I can’t wait for the whole world to see what Pakistan is truly like.

Josh Kohler

We knew very little about the country except the negative persona created by the media so we were curious to see what Pakistan is really like. It turned out to be one of the craziest adventures of our lives from wandering around the bustling streets of Lahore to driving along one of the most dangerous roads in the world to get to the base camp of Nanga Parbat.

Karl Watson

This was my first time in Pakistan and we went on a 3 week trip travelling through the spectacular mountains of the Gilgit-Baltistan region.

Ready to Discover Pakistan?